CII firmly believes that design is the key for India to succeed in a constantly changing, globally competitive world. The value of design stretches across all industries and sectors – from manufacturing to services. Design, Innovation and growth are linked. Research has proven that businesses that use design innovate more often, more effectively and compete less on price. Through design we would be able to create a better future for everyone, as design is the only practice that makes commercial, ecological and social sense at the same time.

Design is recognized as an innovative discipline that can help companies to survive and evolve into an increasingly complicated market, where new competitors arrive constantly and where clients and users are every day more aware of their needs and want to satisfy them faster and better. Despite this fact, use of design by industry and businesses is limited.

For many companies facing global competition and severe price pressure, design is a necessary means of differentiation. Recognizing the importance of design for Indian Industry; Confederation of Indian Industry is keen to encourage design as a tool for business competitiveness and innovation through its National Committee on Design.

The CII National Committee on Design strives to meet the following objectives through its activities and initiatives:

► To promote design as a tool for improving national competitiveness
► To promote use of design in businesses with special focus on MSME's
► To promote applicability of design in public services
► Raising awareness, specially amongst industry of the applicability of design
► Disseminating good practices and experiences
► To enrich the practice of design in India
► Increasing public awareness of the potential contribution of good design
► Building an international design community
► Exploration of newer applications of design for specific contexts and needs
► Bridging the industry-design divide and building bridges with other professions and vocations

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